We guide and advise clients toward stronger overall performance, versus plan and versus competing brands. We help organizations see themselves from the consumer’s perspective, and then help determine what strategies will address gaps between that picture and the organization’s intent. 

We diligently guide in the interpretation of selected market data, the uncovering of opportunities and insights, and the use of those insights to make better decisions around:

• Overall Brand strategies
• Finding the intended audience
• Marketing content
• Product line extensions
• Price-point opportunities and risks
• New product opportunities
• Channels to expand into, or to exit from

We are data vendor agnostic. That said, all analysts specialize in something, and we bring significant experience around:

• NPD DecisionKey data (expert level in both POS and Consumer-reported)
• Other 3rd party or subscription-based sales data
• Survey results
• Focus group findings
• Demographic, psychographic data
• Various custom study data

We also help clients design and field their own custom surveys, interview programs and focus groups.

But the real story is about turning research and data into brand strategies.