The Fourth National Climate Assessment (NCA4) was published late last year, and some of its conclusions were alarming, though little of it was surprising. It’s a massive report, but you should at least familiarize yourself with the summary.
The current Whitehouse administration, of course, immediately called the entire 1500-page report a hoax, but we continue to receive updates issued by leading climate scientists from around the world, and it seems we humans have indeed done more damage than even the most ardent climate change believers among us had fully suspected.
So, how is it that a pro-business establishment like we have in Washington can be so dismissive of climate factors that could ultimately crush everyone’s economy?
Come on, whether you liked Al Gore’s films or not, you don’t have to be Patagonia to understand it by now – there will be no business to do if we kill everything. UNHEALTHY PLANET, UNHEALTHY ECONOMY.
The Outdoor industry comes together in Denver this week, and part of the discussion will be around what businesses can do to contribute more to the solution and less to the problem.
In your own industry, please learn, think and talk… what can your business do? It is time.
Outside Intelligence, LLC 